The Scope of Research by The Business Research Company
for a Leading Software Technology Company offering Healthcare Information
Systems included: Understanding of its loss of Market Share to a number
of small competitors.
Specifically the requirement of the client was:
·
Operations set up
·
Sales by product
·
Research and Development spend and
focus
·
Products launched and upgraded,
technical specifications
·
End user feedback/ market attitude
·
Pricing benchmarks
Our Market Research team conducted Research on each
providers through-:
·
Primary research (5+ interviews with
senior employees; 5+ interviews with customer hospitals)
·
Secondary research (company websites,
journals and presentations)
·
Social Media monitoring – monitoring
comments on consumer discussion forums and professional networking sites
·
Delivery of a comprehensive report on the competitor and
the threat it posed to the client
Our Market Research team came up with a solution for
the client’s requirement with a detailed presentation in PowerPoint on each provider that included:
·
Operations
centers, geographies, staff
·
Revenues
split by geography and service line
(estimated)
·
Products
and services on offer and in pipeline
·
Research
& Development – spend (global and regional) and focus areas (estimated)
·
Customer
feedback on products
·
Social
media response
·
Approximate
pricing benchmarks
·
Price/value
perception of clients
There were huge client benefits and feedback's given by our market research team and the client was able to shape
its strategic response with the help of the report.
Primary research by The Business
Research Company revealed a range of important strategic information the client
had not been aware of, including:
·
Lower
than expected price points and higher
discounts
·
Customer
perceptions that the smaller companies were more responsive
·
Technology
development focus areas of the providers
So
what do you think about our market research team work on the client requirement
and the solution that we gave to the client by our research? Can you suggest
some more methodology or feedback's with which we can benefit the client in some
other ways?
